Your dashboards aren’t neutral.
They either tell the truth about your growth engine or they trap you in performance theater.
In this episode of The Rise, Sterling Phoenix rips apart vanity metrics, shows you the three questions that cut through dashboard clutter, and gives you the fixes that turn your numbers into an actual growth engine.
Key Takeaways
Vanity metrics = business theater. Likes, impressions, opens, attendees—none predict revenue.
Three clarity questions matter. Does it predict revenue? Can I influence it now? Will it drive a decision this week?
Kill Zombie KPIs. If it doesn’t change behavior, cut it.
Signal > Noise. Build metrics that forecast your future, not just report your past.
Want to Go Deeper?
Gut-check your dashboards with the Clarity Metrics Map inside the Clarity Pass Pro Tools.
It’s designed to strip the noise, elevate the signal, and give your leadership team the data discipline they’ve been missing.
Your Turn
What’s one metric you’ve celebrated in the past only to realize later it was noise?
Drop it below and tell us what signal you replaced it with.
